Baby Care

The latest shopper insights.

It is important to stock a full range of nappies to include all sizes. Research has shown that if the nappy size that a customer needs is not available, they will often go somewhere else to buy and leave the shop empty-handed as a size up or down is of no use. Parents are looking for a brand they know and trust, and Baby Dry is the #1 franchise in Pharmacy, followed by Newbaby.