The Basics. Five things to remember.

The basic 5 things to remember

  • One third of all convenience shoppers buy nappies, therefore offering a core range is essential
  • Mums that shop Baby Care in convenience stores are doing so as a distress purchase. Ensure you are stocking all nappy sizes within a franchise before adding bigger pack sizes
  • Make sure your shelves are kept full and clearly layout your fixture by subcategory & brand i.e. Nappies - Pampers New Baby, Baby Dry Pants, Baby Dry and Wipes 
  • Site Baby Care near to Health & Beauty. Mums often need products from both categories so there is an opportunity to encourage impulse and cross-category purchases.
  • Mums can’t get by without Nappies, Baby Milk and Baby Food. These are the key subcategories that should be stocked if there is limited space

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