Feminine Care

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In Pharmacy, you grow sales volume and repeat business by driving pads regime purchase levels.  For example, encourage customers to choose different products that are specifically suited to day and night time usage or alternate usage between Normal and Long pads for heavy flow days or long trips.  97% of UK consumers have a moderate to heavy flow, however many women tend to choose the wrong absorbency for their need. This means that there is an opportunity to educate consumers on the benefits of trading up to longer sizes and more premium lines and ensure she has the best product to meet her requirements.


Read all the latest category and product news stories from Procter & Gamble. Hear about brand innovation, marketing activity and shopper insight that can help you maximise category sales and keep your customers coming back time and time again.

- Health & beauty, Baby care, Adult Incontinence, grooming and oral care


ShelfHelp is a one-stop shop for category advice from brand leaders P&G, helping community pharmacists to maximise their OTC sales up and down the country.

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