The latest shopper insights.

The male grooming industry is booming. Now estimated to be worth over £600million in the UK alone[1], it’s an important category for pharmacists.

Men are becoming less shy when it comes to purchasing grooming products and the current fashion trend for longer length hair, quiffs and beards is helping more innovative products focused on styling and maintaining facial hair to grow in popularity.

13 per cent of men claim to be inspired by celebrities in grooming[2] so stay aware of the latest adverts and NPD being pushed to consumers, and use branded POS to help attract men to the fixture and drive sales.


[1] Statista, January 2017

[2] poll, January 2014