Make more from Homecare.

Whether a shopper is a frequent or an occasional cleaner, they will need the right products to do the job. So a core range of best-selling, well-known brands offers the best chance of a solid return on investment, whatever the size of store.

Household products can sometimes be a last-minute purchase, playing directly into the hands of convenience retailers. The average category shopper visits her local store 4 times a week, spending £9.72 per trip. Retailers that ensure they have a well-stocked Home Care aisle with leading brands are in a great position to make the most of the growth opportunities available.


Read all the latest category and product news stories from Procter & Gamble. Hear about brand innovation, marketing activity and shopper insight that can help you maximise category sales and keep your customers coming back time and time again.

- Laundry, Homecare, Baby and Health & Beauty news.


P&G boosts home care portfolio with new Flash Ultra range

ShelfHelp is a one-stop shop for category advice from brand leaders P&G, helping independent retailers to maximise the potential in their stores up and down the country.

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