The latest shopper insights.

Trends within the Laundry category are constantly changing due to shopper behaviours and lifestyles. Shoppers consider a number of factors when buying a product, with convenience of format and brand as the most important drivers.

Within Detergents shoppers are moving from dry formats (powders and dry tabs) into wet formats (liquids and liquitabs) so it is important to reflect this trend with your range - make sure you are offering a core range of detergent in different formats to suit all shopper needs


For the latest Laundry Planograms Read More

Four variations for small to large stores



Read all the latest category and product news stories from Procter & Gamble. Hear about brand innovation, marketing activity and shopper insight that can help you maximise category sales and keep your customers coming back time and time again.

- Laundry, Homecare, Baby and Health & Beauty news.


ShelfHelp is giving members a chance to win 20 spring-themed POS displays

ShelfHelp is a one-stop shop for category advice from brand leaders P&G, helping independent retailers to maximise the potential in their stores up and down the country.

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