As a nation, we run an impressive 4.4 billion wash loads a year, with the average UK household running two to three washes a week. This provides a huge opportunity for independent retailers to grow their laundry sales.
In the convenience channel, Laundry is worth £111 million, with the average shopper visiting their local store 3.6 times a week and spending £10.90 per trip. Shoppers expect to see the brands they love and trust, which is why retailers should ensure their shelves are kept fully stocked with the best-selling products.
Read all the latest category and product news stories from Procter & Gamble. Hear about brand innovation, marketing activity and shopper insight that can help you maximise category sales and keep your customers coming back time and time again.
- Laundry, Homecare, Baby and Health & Beauty news.