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P&G sniffs out new aircare products

  •  12/02/2018
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P&G has unveiled a line-up of innovative air care products as part of a major range extension for its leading brand, Febreze. 

Available now, the new Febreze 2X Scent is inspired by exotic ...

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New Fairy Original reformulation offers best ever grease cleaning

  •  02/02/2018
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Fairy Liquid Dishwash has been reformulated for 2018, offering Fairy’s Lift Action Boost technology to cut through grease better than ever before.

New Fairy Liquid contains more surfactants* - which help to fig...

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ShelfHelp success at the Asian Trader Awards

  •  22/11/2017
  •  Retailers,ShelfHelp,ShelfHelpers,AsianTrader

Justin Whittaker, owner of the MJ’s Premier Store in Royton, was announced as ‘Best Independent Retailer’ at the 2017 Asian Trader Awards in London. 

An ambassador of P&G’s ShelfHelp scheme, Justin was awar...

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Stores set for lightning sales with new reduced price flash PMP

  •  05/07/2017
  •  Flash,PMP,Homecare

Flash, the market-leading homecare brand from Procter & Gamble (P&G), has reduced the price of its Flash Task Sprays price marked pack (PMP) from £2.25 to £1.99*.

The decision was taken...

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New Flash formula set to make homecare sales fast as lightning

  •  12/05/2017
  •  Homecare,Flash

Flash, the market-leading homecare brand from Procter & Gamble (P&G), is introducing breakthrough multi-surface technology across all of its All-Purpose cleaners. The upgraded formula is rolling-out across the...

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Febreze reveals latest innovation with new OdourClear technology

  •  15/03/2017
  •  Febreze,Spray,technology,innovation,Odour

P&G has unveiled yet another step-change for its air care brand, Febreze, with a technology upgrade across its entire portfolio and three new ranges of functional products, designed to engage with new shoppers and...

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P&G Recruits ShelfHelpers to Continue Growing Convenience Sales

  •  23/01/2017
  •  Homecare,Laundry,Babycare,Fabric Care,ShelfHelp,ShelfHelpers,Retailers,Oral Care,Femcare,2017,P&G

Procter & Gamble is bringing together a group of elite retailers to help boost sales within the convenience channel, across its core categories – Laundry, Health & Beauty, Homecare and Baby.

Following t...

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Paul O’Grady teams up with Febreze to tackle

  •  25/11/2016
  •  Febreze,#12Stinks,#PaulOGrady

P&G has rolled in one of the nation’s favourite comedians, Paul O’Grady and the The London Community Gospel Choir to drive sales of its best-selling, odour-eliminating brand, Febreze this Christmas. The festive pa...

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P&G Works Miracles With New Flash A-ha TV Campaign

  •  10/08/2016
  •  Flash

P&G’s market-leading homecare brand, Flash, has released a brand new advertising campaign featuring the iconic Queen song, ‘Flash’. The TV and radio adverts will run until the end of the year.  They show how Flash...

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Prepare For Barbecue Season With P&G

  •  06/06/2016
  •  Febreze,Fabric Care,Fairy

As the weather gets warmer, more and more people like to cook and entertain their friends and families outdoors. Barbecues and alfresco dining are great fun, but can also be very messy. Dishes will be dirtier, floors ...

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Recent News

P&G sniffs out new aircare products

P&G has unveiled a line-up of innovative air care products as part of a major range extension...

P&G takes laundry cleaning to next level with latest innovation

Ariel, one of the leading laundry brands in market, has upgraded its range of liquid products - A...

New Fairy Original reformulation offers best ever grease cleaning

Fairy Liquid Dishwash has been reformulated for 2018, offering Fairy’s Lift Action Boost technolo...

Head & Shoulders extends its portfolio with first premium female collection

Head & Shoulders, the world’s number one shampoo brand, has extended its portfolio with the l...

P&G launches new look for leading shavecare brand

Gillette, the UK’s number one shave brand is beginning 2018 with a bang introducing the largest c...