News: Homecare

All Homecare news
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P&G boosts homecare portfolio with new Flash Ultra range

  •  28/03/2018
  •  Flash,Flash Ultra

Flash, a leading homecare brand from P&G, has added a new premium range to its collection of surface cleaning products - Flash Ultra Power. Available in grocery multiples and convenience stores now.  

The ...

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ShelfHelp unveils new members area

  •  14/03/2018
  •  ShelfHelp

ShelfHelp.co.uk, the one-stop shop for category advice from consumer goods leader P&G, has launched a new members area to help retailers boost sales across laundry, homeca...

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P&G sniffs out new aircare products

  •  12/02/2018

P&G has unveiled a line-up of innovative air care products as part of a major range extension for its leading brand, Febreze. 

Available now, the new Febreze 2X Scent is inspired by exotic...

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New Fairy Original reformulation offers best ever grease cleaning

  •  02/02/2018

Fairy Liquid Dishwash has been reformulated for 2018, offering Fairy’s Lift Action Boost technology to cut through grease better than ever before.

New Fairy Liquid contains more surfactants* - which help to fi...

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ShelfHelp success at the Asian Trader Awards

  •  22/11/2017
  •  Retailers,ShelfHelp,ShelfHelpers,AsianTrader

Justin Whittaker, owner of the MJ’s Premier Store in Royton, was announced as ‘Best Independent Retailer’ at the 2017 Asian Trader Awards in London. 

An ambassador of P&G’s ShelfHelp scheme, Justin was awa...

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Stores set for lightning sales with new reduced price flash PMP

  •  05/07/2017
  •  Flash,PMP,Homecare

Flash, the market-leading homecare brand from Procter & Gamble (P&G), has reduced the price of its Flash Task Sprays price marked pack (PMP) from £2.25 to £1.99*.

The decision was take...

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New Flash formula set to make homecare sales fast as lightning

  •  12/05/2017
  •  Homecare,Flash

Flash, the market-leading homecare brand from Procter & Gamble (P&G), is introducing breakthrough multi-surface technology across all of its All-Purpose cleaners. The upgraded formula is rolling-out across the...

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Febreze reveals latest innovation with new OdourClear technology

  •  15/03/2017
  •  Febreze,Spray,technology,innovation,Odour

P&G has unveiled yet another step-change for its air care brand, Febreze, with a technology upgrade across its entire portfolio and three new ranges of functional products, designed to engage with new shoppers and...

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P&G Recruits ShelfHelpers to Continue Growing Convenience Sales

  •  23/01/2017
  •  Homecare,Laundry,Babycare,Fabric Care,ShelfHelp,ShelfHelpers,Retailers,Oral Care,Femcare,2017,P&G

Procter & Gamble is bringing together a group of elite retailers to help boost sales within the convenience channel, across its core categories – Laundry, Health & Beauty, Homecare and Baby.

Following ...

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Paul O’Grady teams up with Febreze to tackle

  •  25/11/2016
  •  Febreze,#12Stinks,#PaulOGrady

P&G has rolled in one of the nation’s favourite comedians, Paul O’Grady and the The London Community Gospel Choir to drive sales of its best-selling, odour-eliminating brand, Febreze this Christmas. The festive pa...

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Recent News

ShelfHelp is giving members a chance to win 20 spring-themed POS displays

We’re giving retailers the chance to win 20 spring-themed POS packs to help you win the spring oc...

P&G boosts homecare portfolio with new Flash Ultra range

Flash, a leading homecare brand from P&G, has added a new premium range to its collection of ...

ShelfHelp unveils new members area

ShelfHelp.co.uk, the one-stop shop for category advice ...

P&G unveils largest fabric enhancer launch on Lenor for 10 years with new Parfum des Secrets collection

Lenor Parfum des Secrets is a new collection of sophisticated Fabric Enhancers that feature inten...