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Always introduces new Maxi PMP to help convenience retailers boost Femcare sales

  •  20/02/2017
  •  always,pmp,price-marked-pack,Femcare

Always, the number one femcare brand from P&G, has released a new price marked pack for its popular Always Maxi range. The latest PMP, which is just £1.15, is designed to help convenience retailers boost sales. Read more


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Always Sensitive: Soft Like Cotton Protection

  •  27/10/2016
  •  Always,Always Sensitive,Femcare

Always Soft & Fit is being rebranded as Always Sensitive to explicitly promote the product’s cotton-like comfort and launch a modern look with brand new packaging, distinctively designed to appeal to the brand’s y...

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Always partners with Olympic gold medallist Laura Trott in new #LikeaGirl campaign

  •  01/08/2016
  •  Always,#LikeAGirl

In the lead-up to the 2016 Olympics, Always, the UK’s No.1 Femcare brand from P&G, has partnered with British cycling star and Olympic gold medallist, Laura Trott for its Keep Playing #LikeAGirl campaign. As part ...

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Always Discreet Introduces New PMP

  •  23/05/2016
  •  Adult Incontinence,Always Discreet,Incontinence Pads,Always,sensitive bladder

Always Discreet, P&G’s brand offering a full range of products for sufferers of Adult Incontinence, is increasing its support of the convenience sector with the launch of two new Price-Marked Packs (PMPs). Availab...

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New £1 PMP for the UK’s No.1 selling Pantyliner brand

  •  18/12/2015
  •  Always,PMP

Always, the UK’s number one Femcare brand from P&G[1], is launching a £1 price-marked-pack (PMP) along with a packaging makeover of its Always Dailies...

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Always is set to attract more shoppers with new PMP offer

  •  20/07/2015
  •  PMP,price-marked-pack,Always,Always Ultra

Always, the UK’s number one femcare brand from P&G[1], is launching a £2.29* price-marked-pack (PMP) along with a packaging makeover for its best-sell...

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Always reveals new #LikeAGirl Unstoppable Video

  •  09/07/2015
  •  Always,Like,Girl,#LikeAGirl,Unstoppable,Video

Always, the UK’s No.1 Femcare brand from P&G, has launched a new video as part of its global #LikeAGirl campaign, encouraging girls to be confident during puberty and beyond.  This follows up on the phenomenal suc...

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More profits Always guaranteed with latest PMP offering

  •  06/07/2015
  •  Always,Always Ultra,PMP,price-marked-pack,launch

The UK’s number one femcare brand from P&G, Always, offers a £2.29 price-marked-pack (PMP) of its best-selling Always Ultra SKUs to grow Health and Beauty sales in the convenience and independents channel. 

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Always® Discreet launches new Always Discreet for sensitive bladders

  •  06/08/2014
  •  Always,Discreet,new,sensitive,bladders,UI

Procter & Gamble’s Always brand is launching new Always Discreet for sensitive bladders – a range of liners and pads that are thinner (up to 40 per cent*) than the leading brand, while absorbing two times more tha...

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Always upgrades liner range for the summer

  •  01/08/2014
  •  Health & Beauty,Femcare,Always

P&G femcare brand Always is upgrading its existing liner ranges this summer with new individually wrapped liners, emphasising the premium appeal of its daily protection product and encouraging consumers to trade u...

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