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P&G introduces new PMP formats to help convenience stores boost laundry sales

  •  16/09/2016
  •  Ariel,Bold,Fairy,price-marked-pack

Procter & Gamble (P&G) has released three new price marked packs (PMPs) for its popular laundry brands, Ariel, Bold and Fairy. The latest PMPs, which all have an RRP of £1.99, signal P&G’s continued suppor...

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Prepare For Barbecue Season With P&G

  •  06/06/2016
  •  Febreze,Fabric Care,Fairy

As the weather gets warmer, more and more people like to cook and entertain their friends and families outdoors. Barbecues and alfresco dining are great fun, but can also be very messy. Dishes will be dirtier, floors ...

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Fairy and Make-a-Wish get Britain baking

  •  01/08/2015
  •  Homecare,Fairy,Rochelle,Humes,Make a Wish,Charity,Bake

Fairy, P&G’s leading dish care brand, has joined forces with Make-a-Wish® UK as well as The Saturday’s singer and TV presenter Rochelle Humes in support of the charity’s annual fundraising event Bake-A-Wish® with ...

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The gentle formula for bigger sales: Procter & Gamble introduces New Fairy Non Bio Pods

  •  26/05/2015
  •  Fairy,non-bio,pods,sensitive

Procter & Gamble (P&G) presents its latest innovation in the fabric care category: the new Fairy Non Bio Pods.  Available to retailers now, this new product is specifically targeted at consumers with sensitive...

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Fairy unveils record-breaking plans for Bake-a-Wish

  •  01/12/2014
  •  Homecare,Fairy,Make a Wish,Anniversary,Year,Bake,Record,Largest,Cake,Scuplture

Fairy, P&G’s leading washing-up brand, is in the 11th year of its partnership with Make-A-Wish Foundation® and this year is supporting their annual Bake-a-Wish® fundraising campaig...

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Recent News

Always introduces new Maxi PMP to help convenience retailers boost Femcare sales

Always, the number one femcare brand from P&G, has released a new price marked pack for its p...

Pantene introduces Smart Pro-V Conditioners to its portfolio

P&G’s worldwide number one haircare brand Pantene has introduced Smart Pro-V, an upgrade acro...

Herbal Essences launches new Daily Detox collection

Following research carried out by P&G on the damaging effects air pollution has on hair, Herb...

P&G Recruits ShelfHelpers to Continue Growing Convenience Sales

Procter & Gamble is bringing together a group of elite retailers to help boost sales within t...

Bold introduces Irresistible Scents for bigger sales

Bold 2in1, one of P&G’s leading fabric care brands, is introducing two new Irresistible scent...