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Always Myfit: a range for every woman

  •  12/05/2017
  •  Always,Femcare

Always®, the number one femcare brand from P&G, is revolutionising the way women purchase pads by changing its packaging to communicate the shape and strength of each size more effectively. Available now, the laun...

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Always introduces new Maxi PMP to help convenience retailers boost Femcare sales

  •  20/02/2017
  •  always,pmp,price-marked-pack,Femcare

Always, the number one femcare brand from P&G, has released a new price marked pack for its popular Always Maxi range. The latest PMP, which is just £1.15, is designed to help convenience retailers boost sales. Read more


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P&G Recruits ShelfHelpers to Continue Growing Convenience Sales

  •  23/01/2017
  •  Homecare,Laundry,Babycare,Fabric Care,ShelfHelp,ShelfHelpers,Retailers,Oral Care,Femcare,2017,P&G

Procter & Gamble is bringing together a group of elite retailers to help boost sales within the convenience channel, across its core categories – Laundry, Health & Beauty, Homecare and Baby.

Following t...

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New Christmas Party campaign shows how Tampax Compak Pearl protects better against leaks than other tampons

  •  07/12/2016
  •  Tampax,Femcare,Tampax Compak Pearl,Christmas Party

As the Christmas party season kicks off, Procter & Gamble (P&G) is showing how ‘life looks great with Tampax’ in its latest national media campaign for the UK’s leading tampon brand. Targeting 16-34 year olds,...

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Always Sensitive: Soft Like Cotton Protection

  •  27/10/2016
  •  Always,Always Sensitive,Femcare

Always Soft & Fit is being rebranded as Always Sensitive to explicitly promote the product’s cotton-like comfort and launch a modern look with brand new packaging, distinctively designed to appeal to the brand’s y...

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Always upgrades liner range for the summer

  •  01/08/2014
  •  Health & Beauty,Femcare,Always

P&G femcare brand Always is upgrading its existing liner ranges this summer with new individually wrapped liners, emphasising the premium appeal of its daily protection product and encouraging consumers to trade u...

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