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Always Myfit: a range for every woman

  •  12/05/2017
  •  Always,Femcare

Always®, the number one femcare brand from P&G, is revolutionising the way women purchase pads by changing its packaging to communicate the shape and strength of each size more effectively. Available now, the laun...

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Always introduces new Maxi PMP to help convenience retailers boost Femcare sales

  •  20/02/2017
  •  always,pmp,price-marked-pack,Femcare

Always, the number one femcare brand from P&G, has released a new price marked pack for its popular Always Maxi range. The latest PMP, which is just £1.15, is designed to help convenience retailers boost sales. Read more


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P&G Recruits ShelfHelpers to Continue Growing Convenience Sales

  •  23/01/2017
  •  Homecare,Laundry,Babycare,Fabric Care,ShelfHelp,ShelfHelpers,Retailers,Oral Care,Femcare,2017,P&G

Procter & Gamble is bringing together a group of elite retailers to help boost sales within the convenience channel, across its core categories – Laundry, Health & Beauty, Homecare and Baby.

Following t...

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New Christmas Party campaign shows how Tampax Compak Pearl protects better against leaks than other tampons

  •  07/12/2016
  •  Tampax,Femcare,Tampax Compak Pearl,Christmas Party

As the Christmas party season kicks off, Procter & Gamble (P&G) is showing how ‘life looks great with Tampax’ in its latest national media campaign for the UK’s leading tampon brand. Targeting 16-34 year olds,...

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Always Sensitive: Soft Like Cotton Protection

  •  27/10/2016
  •  Always,Always Sensitive,Femcare

Always Soft & Fit is being rebranded as Always Sensitive to explicitly promote the product’s cotton-like comfort and launch a modern look with brand new packaging, distinctively designed to appeal to the brand’s y...

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Always upgrades liner range for the summer

  •  01/08/2014
  •  Health & Beauty,Femcare,Always

P&G femcare brand Always is upgrading its existing liner ranges this summer with new individually wrapped liners, emphasising the premium appeal of its daily protection product and encouraging consumers to trade u...

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Recent News

ShelfHelp programme nominated at RN Retailer Choice Awards 2017

Procter & Gamble has been nominated within the ‘Merchandising Initiative of the Year’ categor...

Head & Shoulders adds Clinically Proven Solutions to its portfolio

Head & Shoulders has unveiled a new product range, Clinically Proven Solutio...

Leading hair care brand launches new Micellar range

Pantene, the world’s number one haircare brand, has launched a new collection to bring the skin c...

ShelfHelp success at the Asian Trader Awards

Justin Whittaker, owner of the MJ’s Premier Store in Royton, was announced as ‘Best Independent R...

ShelfHelp retailers load up on laundry sales

Swapping traditional laundry powders to pods and gels has contributed to a substantial uplift in ...