Always introduces new Maxi PMP to help convenience retailers boost Femcare sales
Always, the number one femcare brand from P&G, has released a new price marked pack for its popular Always Maxi range. The latest PMP, which is just £1.15, is designed to help convenience retailers boost sales.
The new PMP has been carefully designed to maximise shelf space, with a clever new look that allows the packs to be displayed either horizontally or vertically.
Lourdes Fuentes, Brand Manager, Feminine Care Northern Europe, said: “We want to continue helping convenience retailers drive sales and grow the femcare category in store. There is huge scope for increased sales, with many missed opportunities attributed to a lack of range within convenience stores.
“Experience has shown time and again that PMPs are a powerful tool for convenience retailers to reassure customers they are offering good value, improve sales and ultimately grow categories in-store. We recommend convenience retailers stock price marked packs across our best-selling femcare range to help them thrive in a competitive market.”
Always Maxi PMPs are available now at £1.15 per pack, with the option of promotion to £1.
Always®, the world's leader in feminine protection, offers a wide range of feminine pads, wipes and pantiliners designed to fit different body types, period flows and preferences. The Always line of feminine products includes Always Infinity™, Always Ultra Thins, Always Maxis, Always Pantiliners and Always Feminine Wipes. Please visit www.always.com for more information.
About P&G UK and Ireland
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Fairy®, Febreze®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II® and Vicks®. The P&G community includes operations in approximately 70 countries worldwide. Please visit www.uk.pg.com for the latest news and information about P&G and its brands.
- By ShelfHelp UK