News: Health & Beauty

Always introduces new Maxi PMP to help convenience retailers boost Femcare sales
Always Maxi..PNG

Always introduces new Maxi PMP to help convenience retailers boost Femcare sales

Always, the number one femcare brand from P&G, has released a new price marked pack for its popular Always Maxi range. The latest PMP, which is just £1.15, is designed to help convenience retailers boost sales.

The new PMP has been carefully designed to maximise shelf space, with a clever new look that allows the packs to be displayed either horizontally or vertically.

Lourdes Fuentes, Brand Manager, Feminine Care Northern Europe, said: “We want to continue helping convenience retailers drive sales and grow the femcare category in store. There is huge scope for increased sales, with many missed opportunities attributed to a lack of range within convenience stores.

“Experience has shown time and again that PMPs are a powerful tool for convenience retailers to reassure customers they are offering good value, improve sales and ultimately grow categories in-store.  We recommend convenience retailers stock price marked packs across our best-selling femcare range to help them thrive in a competitive market.”

Always Maxi PMPs are available now at £1.15 per pack, with the option of promotion to £1.


About Always

Always®, the world's leader in feminine protection, offers a wide range of feminine pads, wipes and pantiliners designed to fit different body types, period flows and preferences. The Always line of feminine products includes Always Infinity™, Always Ultra Thins, Always Maxis, Always Pantiliners and Always Feminine Wipes. Please visit for more information.

About P&G UK and Ireland

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Fairy®, Febreze®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II® and Vicks®.  The P&G community includes operations in approximately 70 countries worldwide. Please visit for the latest news and information about P&G and its brands. 

  •  By ShelfHelp UK
  •  20/02/2017
  •  always,pmp,price-marked-pack,Femcare

Recent News

ShelfHelp unveils new members area, the one-stop shop for category advice ...

P&G unveils largest fabric enhancer launch on Lenor for 10 years with new Parfum des Secrets collection

Lenor Parfum des Secrets is a new collection of sophisticated Fabric Enhancers that feature inten...

P&G sniffs out new aircare products

P&G has unveiled a line-up of innovative air care products as part of a major range extension...

P&G takes laundry cleaning to next level with latest innovation

Ariel, one of the leading laundry brands in market, has upgraded its range of liquid products - A...

New Fairy Original reformulation offers best ever grease cleaning

Fairy Liquid Dishwash has been reformulated for 2018, offering Fairy’s Lift Action Boost technolo...