News: Health & Beauty

NEW Oral-B gum & enamel repair toothpaste
Oral-B G&E Repair Original.jpg

Give your mouth a second chance at staying young and healthy

Oral B has unveiled Oral-B Gum & Enamel Repair toothpaste range to help boost its presence in the oral care sector. Suitable for those with sensitive teeth, the product is clinically proven to help rejuvenate gums and repair enamel.  As it hits shelves in the multiple grocers, convenience stores and pharmacists, the launch of the new paste will be supported by a major TV and print advertising campaign.

With most adults having some form of gum issues[1] and a study showing that almost a third of 18–35 year old’s have weakened enamel[2], Oral B Gum & Enamel Repair Toothpaste gives consumers a second chance to keep their mouths younger and healthier. It is the best clinically proven toothpaste from Oral-B to help rejuvenate gums and repair enamel in just two weeks[3].

The toothpaste also features ActivRepair™ technology, which is proven to work at the gum line to target both gum and enamel problems. It is suitable for sensitive teeth and defends teeth against acid erosion and helps repair the enamel, and provides antibacterial action to help rejuvenate gums[4].

“The introduction of Oral-B Gum & Enamel toothpaste is a fantastic addition to our portfolio.  Our research has shown that dental professionals are continuing to see a number of patients with gum and enamel damage. This new toothpaste provides our best level of protection against gum damage and enamel erosion, and also helps slow the early signs of gum and enamel damage caused by lifestyle, age, diet or health conditions[5].” said Amrita Chakraborty, Brand Marketing, Oral-B UK.

Oral-B Gum & Enamel toothpaste is available in four variants; Oral-B Gum & Enamel Repair Original, Extra Fresh, Gentle Whitening and Gentle Clean and has a RRP of £5.

Oral B has also introduced the Oral-B Sensi Ultrathin brush head to run alongside the new range, with a RRP of £17.99.


[1] 150% of population in the UK, Bartlett 2013

[2] J Dent. 2013. Prevalence of tooth wear on buccal and lingual surfaces and possible risk factors in young European adults.

[3] P&G data. In a laboratory study on weakened enamel

[4] P&G data. In a laboratory study on weakened enamel

[5] P&G data. In a laboratory study on weakened enamel

  •  By ShelfHelp UK
  •  21/11/2017
  •  Oral-B,Oral Care,toothpaste,Health & Beauty

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