Available from October, the new pants offer parents an everyday format that enables them to quickly and easily deal with nappy mess
P&G is delighted to announce the launch of its new Pampers Baby-Dry Pants* - a new nappy which has been specifically designed to provide up to 12 hours of dryness and comes in an innovative easy-to-change format.
Available from October, the new pants offer parents an everyday format that enables them to quickly and easily deal with nappy mess. Pampers Baby-Dry Pants can be pulled on and removed by tearing the sides, providing a quick and hassle-free solution to nappy changing. The all-around stretch waistband and leg cuffs adapt to all baby movements, providing a soft and breathable wear.
Pampers Baby-Dry Pants also have Micro Pearls™, which absorb up to 30 times their weight and lock wetness away. Combined with being the only brand to feature an Extra Sleep-Layer that quickly absorbs wetness and spreads it evenly across the core of the nappy, they will help keep baby bottoms dry night and day.
Peter Yorke, Pampers Brand Director, comments: “We understand that dryness and ease-of-use are key when it comes to nappies. As a brand, Pampers stands for quality and innovation that supports babies and toddlers in their growth and makes the business of nappy changing as stress-free as possible for parents, so the new Pampers Baby-Dry Pants seemed like the logical next step. Being one of P&G’s core brands and one of the most trusted baby brands overall, we expect a lot of consumer interest in this new product, so we recommend that retailers stock up on the new range to meet the demand. Also, nappies are very often bought as a distress purchase, which is something that convenience retailers in particular can benefit from by ensuring excellent availability.”
* pricing at the sole discretion of the retailer.
- By ShelfHelp UK
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