News: Baby

Pampers celebrates 10 years of partnership with UNICEF
Pampers UNICEF - Emma with cake_450x344.png

Special marked packs available as part of 1 pack = 1 vaccine campaign

Pampers and UNICEF mark the landmark 10th anniversary of their partnership by announcing the elimination of maternal and newborn tetanus (MNT) in 17 countries*.

Supported by celebrity mum of two Emma Bunton, the ‘1 pack = 1 vaccine’ campaign will run until end of December with special marked packs available across a selection of Pampers nappies and wipes. For every pack purchased and each video viewed or shared, the brand will donate the cost of one vaccine to help UNICEF continue its fight against tetanus.

Since the Pampers UNICEF partnership began in 2006, the brand’s funding has already helped to eliminate maternal and newborn tetanus in 17 countries*, with an estimated 500,000 newborn babies saved** and a vaccine reaching a mother and her baby every second. However there are still 21 countries*** where the disease remains a threat.

Through the continuation of its simple “1 pack = 1 life-saving vaccine” campaign, Pampers funding is supporting vaccination activities in 20 of these countries**** and UNICEF’s work with the many partners involved in the elimination effort.

John Drake, Head of Convenience at P&G, says: “The sad truth is that maternal and newborn tetanus is still claiming lives even though it is easily preventable with a vaccine, which is why it is so important that together with UNICEF, we continue in our joint efforts to eliminate the disease everywhere.

“By simply buying packs of Pampers with the UNICEF logo or by engaging with the campaign’s online content, UK parents can make a genuine difference. We’re urging retailers to support the campaign by stocking up on special UNICEF packs.”

Emma Bunton, Pampers’ ambassador, comments: “I feel honoured to be supporting this campaign for a third year. Over the last 10 years this programme has helped save the lives of 500,000 newborns around the world; something I believe is an incredible achievement and something that parents in the UK should feel proud to have contributed to.”


*Based on Child Health Epidemiology Reference Group of WHO and UNICEF (Lancet, October 2014)

**Based on WHO and UNICEF estimated figures as of February 2015

***Afghanistan, Angola, Cambodia, Central African Republic, Chad, Congo DR, Equatorial Guinea, Ethiopia, Guinea, Haiti, Indonesia, Kenya, Mali, Niger, Nigeria, Pakistan, Papua New Guinea, Philippines, Somalia, Sudan, South Sudan and Yemen

****Afghanistan, Angola, CAR, Chad, DRC, Ethiopia, Guinea Conakry, Haiti, Indonesia, Kenya, Mali, Niger, Nigeria, Pakistan, Philippines, Papua New Guinea, Republic of the Sudan, Republic of South Sudan, Somalia and Yemen

  •  By ShelfHelp UK
  •  01/10/2015
  •  Baby,UNICEF,Pampers,Anniversary
Supporting files for this news item

Recent News

Oral Care: Grow your sales

Our Oral Care habits are changing and data shows the number of people who have bad oral health ha...

ShelfHelp is giving members a chance to win 20 spring-themed POS displays

We’re giving retailers the chance to win 20 spring-themed POS packs to help you win the spring oc...

P&G boosts homecare portfolio with new Flash Ultra range

Flash, a leading homecare brand from P&G, has added a new premium range to its collection of ...

ShelfHelp unveils new members area, the one-stop shop for category advice ...