News: Baby

P&G invites parents to share their ‘pearls of wisdom’ on their babies sleeping, with #babysleep giveaway
Pampers Baby Dry_450x344.png

Pampers partners with renowned sleep consultant Jo Tantum

P&G is pleased to announce the recent launch of an engaging new social media competition from Pampers, aimed at parents and to promote their leading Pampers Baby Dry nappies.

Pampers are partnering with renowned sleep consultant Jo Tantum to encourage parents to share their ‘Pearls of Wisdom’ on getting their babies to sleep. Pampers are therefore asking parents to share these treasured nuggets of advice and their most valuable/useful tips, in order to help inspire other parents to achieve that much needed peaceful night’s sleep.

Pampers Baby Dry nappies launched in February 2014 and are now industry leading with 92% of UK mums now recommending Pampers Baby-Dry for overnight dryness. Pampers Baby-Dry features unique Double-Dry Zones that absorb up to 30 times the weight, locking in the moisture better than the next leading nappy, this is due to their absorbent Micro Pearls™.

The competition is due to run until Sunday, 15th February with applicants being encouraged to share and use #babysleep on or tweet @Pampers_UK, to be in with the chance of winning a pack of new Pampers Baby-Dry. T & Cs are also listed on

John Drake, Head of Emerging Channels for P&G confirms: “Pampers Baby-Dry is a key part of our convenience core range. We are happy to have launched the #babysleep competition to promote this industry leading product to support parents and hopefully help them to achieve a restful night’s sleep.”

Pampers Baby Dry is available in sizes 2 to 6+, with PMP starting at £4.99.

  •  By ShelfHelp UK
  •  01/02/2015
  •  Baby,Babycare,Pampers
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