News: Laundry

P&G scoops seven Product of the Year Awards
PoY 2018 RGB.jpg

Winners include Ariel, Febreze, Gillette, Always, Pampers, Venus and Oral-B

Procter & Gamble has once again walked away from the Product of the Year Awards on a high, with a total of seven winners across its brands.

The line-up of winners includes: Ariel 3in1, Febreze Heavy Duty Aerosol, Gillette Mach 3, Always MYFIT Pads, Pampers Active Fit Pants, Venus Snap Cosmo and Oral-B 3-D White Luxe.

Voted for by over 10,000 UK & ROI households, the Product of the Year Awards serve as a guidebook of quality for shoppers, and recognises goods that demonstrate innovation within the market.

Matt Jackson, Multi-Channel Director for Convenience, Discounter and Wholesale said: “Product of the Year is one of the most prestigious events within the industry and to have so many P&G brands picking up a prize is a great success for us. It is testament to our brands, our marketing, our innovation capability and the support we have from retailers across the country that consumers consistently vote for our products.

“With household names such Ariel, Febreze and Gillette coming out top, it highlights the footfall and value convenience retailers can receive by stocking such trusted products.”


Ariel 3in1 – Winner Laundry Detergent Category

Febreze Heavy Duty Aerosol – Winner Household Fragrance

Gillette Mach 3 – Winner Men’s Razor Category

Always MYFIT Pads – Winner Feminine Care Category

Pampers Active Fit Pants – Winner Nappy & Training Pants Category 

Venus Snap Cosmo – Winner Feminine Leg Care Category

Oral-B 3-D White Luxe – Winner Whitening Toothpaste Category


P&G supports retailers through its ShelfHelp site, which offers guidance across homecare, fabric care and health & beauty categories, including planograms, shopper tips and expert advice from the P&G team. Retailers can discover more at: or by following @PGShelfHelp on Twitter.


* Survey of 10,637 people across UK & ROI by Kantar TNS

  •  By ShelfHelp UK
  •  31/01/2018

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